A website is a great platform for showcasing a brand. Whether you’re the brand itself or you’re presenting a product or service as your brand, there are a variety of ways that you can highlight your skills through the “Blog” section of your website. Now, if you don’t already have a blog, that’s okay. The intent of this post is to encourage you to start thinking about creating a blog so that you can reap the potential benefits from having one. Here are some of the strengths that a well written blog offers.
Think of your website as a store. If your website has the same items everytime your website visitors or target market visits your site, then they may eventually lose interest in your brand. Having a new stock of inventory retains your customer’s loyalty and interest in your brand. A blog that is up to date with great content delivers this very concept by giving your target market something to anticipate.
Enhanced Social Media Presence
Unless you’re sharing your website with your social media followers for the first time, or you have updates on your website, the majority of website content remains situated on your website. A blog, however, gives you a valid reason to share fresh content on your social media channels that you use for your brand. This infographic provides a thorough overview of how to make the most of your social media sharing with your blog posts.
Expertise From a Different Angle
Although the term “blog” is short form for “weblog,” your clients and target market do not need to be informed of a play by play of the daily operations of your brand or business. An exception may be to write occasional blog posts about successful events. But aside from that, it is best not to write about your clients in your blog posts. Not only is this practice an unprofessional breach of confidentiality, but it’s a waste of good blog space. You can make better use of your blog by discussing your knowledge and well informed advice on topics that are related to your brand. With my brand, I always like to choose topics that are related to writing and editing. But in addition, I also try to come up with topics that are fresh and creative as a way to demonstrate the creative energy that I offer in my services. The take home message is to keep your blog focused on topics related to your brand so that your target market is also focused on your brand.
Fosters Trust in Your Brand
Blogging about your brand not only shows that you know your brand inside and out, but it also means that you care enough about your clients and target market to take the time to write thoughtful and meaningful blog posts. Try spending at least half an hour a day to develop your content. If you find that’s not feasible, then you may need to reach out to other members of your team or hire a professional writer to write the blogs for you.
Subtle Call To Action
As your target market transitions from your “Home” page to your “Blog” page, the overall goal is for them to start filling out the “Contact” form in your website. All the content on your website needs to be engaging enough for your target market to stay on your website and be inspired to contact you and say “Hey, I could use your services. Let’s do business together.” The blog is a more subtle approach in achieving that means. Well written and relevant content on your blog affirms your target market’s original impression of your brand.
It takes time to determine some topics and string words together for your blog. But once you get started, you may find yourself falling into a consistent rhythm of blogging for your target market. Feel free to comment below if you have any questions or experiences to share about blogging. I’m always happy to help!