The anatomy of a blog article

The Anatomy of a Blog Article

Believe it or not, there is a lot of work that goes into a single blog article.  The article as a whole contains a number of components that make it effective for engaging readers and keeping their interest in the content. This article will describe these major components that make up the anatomy of a blog article.


The efficacy of a blog article can be determined by the the topic. Some starting points could be pinpointing whether you want your content to address the what, why, how, or when. Narrowing in on your topic  this way is an effective starting point that can dictate the remainder of your progress. For other tips on narrowing down a topic, refer to this great article.


There is a  short window of time to catch your reader’s attention. You want to be able to do so immediately with a clear, specific, and engaging title. If your goal is to catch your reader’s attention by being elusive, then you have to make sure you’re still encompassing every aspect of the article’s topic. In the case of this article, the title is elusive yet effective. The title embodies what the article is about but not in the way the reader would expect. Without giving too much detail about the article, the title really does a great job in capturing the reader’s attention.


Images are an area where you can allow more room to be elusive and abstract. If you have an image at the very beginning that isn’t directly related to the topic at hand, it may pique your reader’s curiosity to delve further into the article’s content. Images, can also  boost your social media presence. If you’re promoting your blog on social media, your fans will immediately connect with that image before they connect with the content. In addition, there are many things that cannot be expressed through words. Images such as infographics, screenshots, and photographs have the capability to provide that added support to relay your message. A fun and affordable way to make images your own is by using If you don’t like to take pictures or if you just don’t think you are skilled to provide high quality images, then you can always hire a photographer or use royalty free stock images. A website I’ve referred to is  Always make sure you are complying with the provider’s standards for using their work.


To add structure and depth to your content, address the following questions: what? so what? now what? The question “what?” introduces the topic at hand. The question “so what?” illustrates the relevance of your topic. The question “now what?” is your call to action. You want to finish off on a strong note by stating what you want your readers to do after reading your article. Maybe you want them to try out the tips you described, maybe you want them write a comment, maybe you want them to share your article, or maybe you just want to end of with a really powerful message for your readers to chew on. Whatever it is you want them to do, that call to action is the most important aspect of your blog article.

Personality & Creativity

There are many articles written on the same topic. The difference is that no one has read about that topic from you. In order to make the content your own, feel free to inject your content with personality and creativity through your writing style, tone, and anecdotal evidence. It’s important to be judicious about including your personal experiences in your content.  Sure, you are the one who was inspired to write about a certain topic. And maybe your personal experiences  sparked that inspiration. But at the end of the day, the article is not all about you. And if it is, you may want to reconsider keeping that content on your personal social media or even your journal. The goal of blogging is to impart messages and information that could be helpful or enjoyable for your readers. The key is to strike a balance between yourself and the content.


Headings are predominantly used to  add even more structure to the body of the article. In those cases when your readers don’t have much time to read an article, the headings can help them gauge at the main points.  The article is still doing its job by nurturing your reader’s initial interest. However, it’s also common to have blog articles that don’t contain headings. If you are writing an opinion piece or an interview transcript, then there wouldn’t be a place for headings.


Although backlinks can be distracting if there are too many of them in an article, there are two major  benefits in using them. First, they are great for your site’s SEO. Second, they can serve as an additional resource to support your content. This can be especially helpful if you want to address a point without having to go into too much detail in the body of your article.


The most important aspect to consider when writing a blog article is to plan ahead so that you can bring all the components  together into one cohesive and engaging piece. When you put your readers first, you will be successful in achieving that goal.  Comment below if you have any questions or tips about making the best use of these components!

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