There seem to be a number of blogging myths. Many of these myths have become believable to the point where they have turned into trends in the online world. Which is why I’m here to bring more clarity and truth to some of these myths. After all, I want you to maintain a better connection with your clients and target audience.
Blogging myth #1: Your blog is all about you
To some extent it’s a little bit about you. I know many business owners who have said their business is them. And that is absolutely true. When you are trying to reach out to your clients and leads, blogging is a means to help you do that. Maybe not directly since that’s what your website landing pages are for. However, your blog can showcase your strengths and what you can offer in a more subtle and effective manner.
Blogging myth #2: Your blog entries should be concise
Again, to some extent yes. However, you don’t want them to be too concise. I’ve seen some blogs with short and sweet messages. While less can be more, it doesn’t help your SEO and your connections with your target audience. If you have some area of expertise you want to share, don’t skimp out on details. Also, blogging becomes effective when you have more content. In order for your blog entries to be indexed by Google search engines, the quantity of words is equally as important as the quality of words. The minimum word limit you should reach is between 300-500 words. To make an even greater impact, 1000 words or more is a good rule of thumb. People may not read every single word, but when they encounter your words then you’ve captured their attention.
Blogging myth #3: A blog is not not relevant to the nature of my business
It’s not? Is the idea of reaching out to new leads and keeping in contact with your clients relevant? If your answer is “yes,” then blogging is one approach to achieving this means. Contrary to popular belief, blogging is not an activity that is reserved for a hobby or a specific industry. It is an activity that is applicable to all industries. You’d be hard pressed to find a successful business website that doesn’t have a blog these days.
Blogging myth #4: “I’ll earn a comfortable living from blogging.”
Many of us have seen posts on social media about a blogger’s success stories in earning a substantial income from blogging. But it’s not the blog itself that reaps the income, it’s the way they use their blog to promote their products and services. One blogger whom I follow demonstrates this concept very well. In one of her blog entries, she provides a breakdown of her income within a month. Her blog is a platform to market herself and her products. With my blogs, I don’t earn an income from the blog alone. However, operating this blog and my personal blog help me to reach out to a wide range of audiences. I am then able to show what my writing can potentially do for my clients.
If you’re considering replacing your full time income with blogging alone, you may have to prepare yourself with a plan and products to showcase. In other words, don’t quit your day job quite yet.
Blogging myth #5: Blogging is easy
Nope. Effective blogging takes a lot of work and planning. When you dissect a blog entry, you will know how many moving parts make up the whole entry. It takes time and work to come up with important topics, quality content, and a strategy to promote your blog. However, the challenging aspects of blogging does not make it any less enjoyable or important. In fact, it becomes rewarding when you can start to see results from your frequent blog entries.
Blogging myth #6: Your blog should be promoted on every social media platform
Unless you are savvy with each social media tool, and you have an effective strategy in place, it’s best to start with the social media tools that make the most sense for your business. As my friend Jennifer Baker says, “not every social media tool is appropriate for every business.” It’s so true. Determine which one right for you and your business.
Blogging myth #7: Build it and they will come
This logic might have worked for Kevin Costner in the movie Field of Dreams. In the blogging world, it doesn’t quite work. With content, you can’t just set it and forget it and expect people to magically stumble upon your blog. It would be nice if that could happen but it won’t. Promotion is the key to attract and sustain your readership. Word of mouth, e-mail marketing, and social media are great ways to promote your blog.
Blogging myth #8: No comments = bad blog
This is such a myth. I’ve seen several blogs with blank spaces in the comments section. Does this mean that they’re bad blogs? Not necessarily. There could be two reasons for this common trend. In today’s world of the “like” button, people are less likely to comment. Another reason could be because the blog writer may not have a consistent posting schedule. It’s hard to attract an audience that way. But if you’re just starting out with you blog and you’re not getting comments right away, rest assured that it takes time and persistence to build your readership.
Blogging myth #9: “I love writing so blogging will just happen naturally”
Writer’s block my friends, writer’s block. The struggle is real. Be prepared for that instance. Do not assume that your ability to express your ideas will come as easily as your ideas arise. There’s this crippling effect that comes with writing. It’s daunting and frustrating. On the bright side, you may have some good writing days. Take advantage of those times.That window of opportunity only stays open for so long. Also, you want to be prepared for those busy times in your business. You may not be able to balance your blog-work life. It’s common. Just don’t let your writing suffer for the sake of those busy times. Your blog and your business deserve better than that.
Even if you don’t love writing, or you can’t find the time to write, consider hiring me to do that for you!
Blogging myth #10: “I need to have original ideas all the time”
Yes and no. With so many articles out there on the same topic, the concept of an original idea no longer exists. It’s almost impossible to get to the root of an idea. You have to dig really deep. But that doesn’t mean you can’t provide your own spin on a topic. Your angle on a topic could be just what someone is looking for. No one can replicate what you have to offer so don’t be afraid to offer it.
In essence, there is no wrong way to blog. But if you’re blogging to promote your business and you want to make an impact, then there are few aspects of the practice to consider. I hope I’ve encouraged you to blog on a more frequent basis with a greater sense of strategy in mind. Blogs are a great way to connect with your audience and foster a sense of trust in your brand! If you have any questions or you would like to start blogging in a more effective way, then contact me to learn more!