there's a strong connection between the nature of Chapters bookstores and business blogging

What Chapters Bookstores Can Teach Us About Business Blogging

Chapters bookstores are proclaimed as Canada’s largest bookstore for a reason. They’re enormous. Although you can find a number of books, you will also find an equivalent number of items that are not books. It tends to be a wonderfully distracting place to indulge inspiration as you wander around with your Starbucks tall chai latte. However, the broad range of products shows that they’re onto something, something that could also teach us a lesson or two about business blogging. I use this analogy with my clients who have booked me for blog consultation sessions and it is so amazing and rewarding to see their response. If I’ve piqued your curiosity, then keep reading this blog to learn more.

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10 Blogging Myths Debunked

10 Blogging Myths Debunked

There seem to be a number of  blogging myths. Many of these myths have become believable to the point where they  have turned into trends in the online world. Which is why I’m here to bring more clarity and truth to some of these myths. After all, I want you to maintain a better connection with your clients and target audience.

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The anatomy of a blog article

The Anatomy of a Blog Article

Believe it or not, there is a lot of work that goes into a single blog article.  The article as a whole contains a number of components that make it effective for engaging readers and keeping their interest in the content. This article will describe these major components that make up the anatomy of a blog article.

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importance of having a blog for your business

Why Your Brand Needs A Blog

 

A website is a great platform for showcasing a brand. Whether you’re the brand itself or you’re presenting a product or service as your brand, there are a variety of ways that you can highlight your skills through the “Blog” section of your website. Now, if you don’t already have a blog, that’s okay. The intent of this post is to encourage you to start thinking about creating a blog so that you can reap the potential benefits from having one. Here are some of the strengths that a well written blog offers.

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