A website is a great platform for showcasing a brand. Whether you’re the brand itself or you’re presenting a product or service as your brand, there are a variety of ways that you can highlight your skills through the “Blog” section of your website. Now, if you don’t already have a blog, that’s okay. The intent of this post is to encourage you to start thinking about creating a blog so that you can reap the potential benefits from having one. Here are some of the strengths that a well written blog offers.