We’re living in a time commonly known as the Information Age. As we all know, information is easily available at our fingertips. But that’s where it’s staying. Right at our fingertips but not in our minds. What’s happening is that we’re facing an extreme case of content overload. The amount of content that is created and shared continues to grow on a daily basis. That is excellent. Unfortunately it has come to a point where we’re surfing a tide that has become so strong, making it difficult to keep up with the current and stay current. It’s almost as if our ability to read has gone beyond literacy skills. Often times, we have the illusion of being too busy to read content. But I refuse to accept that. Not just because I’m content writer, but because I see a lot of value in taking a responsible role in creating, consuming, and sharing content. Here are some tips on how you can navigate the web and read content with a greater sense of enjoyment and purpose.
When it comes to content length, there is no general rule of thumb. But allow me to use the analogy of food (once again). You can think of content as either being a crème brulee or a bag of chips. While both items are enjoyable, they each come with their own set of differences. A crème brulee is a pleasantly sweet small dish for a reason. When you want it, one is often enough. But with a bag of chips, one is often never enough. Content can play that similar role in either case. It all depends on what you can and want to achieve with your content.
Throughout the course of my amazing journey with Objective Perspective Content Writing & Editing, there are a few observations I’ve collected. One of these observations is that there’s a lot more to working with a content writer than giving an assignment and then paying a bill. I place a strong emphasis on the word “with.” You’ll see why as you read further. In order to receive quality content that is customized to your preferences and values, the journey to that end result is filled with many important steps along the way.
Whether you need content for your brochure, bio, blog, or website, you may not be the right person to write the content. It’s not to say you’re a bad writer, but there is much to be gained from outsourcing a professional content writer who can highlight the professional skills and strengths of yourself and your business. Here are a few reasons why.