How often do you write about yourself? Not very often I’m sure. But if you’re a business owner or you’re looking to boost your career, then you need to write about yourself. Better yet, you need to promote yourself. In today’s competitive world of selling yourself or selling your services, it’s incredibly important to write an honest and compelling bio on your LinkedIn profile, job application, or website. If you’re having trouble writing your bio, you’re not alone. It truly is a difficult task to write about yourself. Here are some reasons why.